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June 2025
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The Consigliere: MacGyver, Marines, and Mona Lisa
Col. Mike Jernigan
10 min read
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Innovation cannot be taught in an 8-hour block of instruction. It cannot be learned over the internet. Innovation develops when [a person] is given a minimal number of parameters… and the requisite time to plan and execute.1
Jolm Burpo
Every time the radio keyed, I heard gunshots and the rattle of a machine gun.
“Pono, this is Atlas. Be advised, we are taking fire from the northwest,” said a remarkably calm voice. “Pono” was the battalion’s call sign. “Atlas” was one of our combat logistics patrols. “Be advised” made it sound routine, like perhaps a high wind warning from a local weatherman or the announcement of a pop-up sale in a big box store instead of a platoon of Marines in a gunfight.
“Pono, be advised we have a vehicle down.”
“Roger, Atlas. Copy vehicle down. Be advised Cobras will not be on station for 30 minutes. Recommend you break contact.”
I listened to the radio, feeling helpless, sitting in a tent the length of Vermont away. “Vehicle down” was concerning; something had broken or had been shot enough that it couldn’t move, increasing the vulnerability of the Marines inside it. “Cobras” were helicopter gunships and, evidently, it takes some time to fly across the equivalent distance of a state, even a small one like Vermont. 30 minutes in combat may as well be a month when you are waiting for help to arrive.
“Roger, break contact. Having to get the vehicle mobile again. Returning fire in three directions. Wait one…”
“Break contact” means ending the fight by moving away from the shooting or putting something big between you and the incoming bullets, like a hill, or a battleship, or Mars. The platoon commander’s reply was the polite equivalent of the sarcastic, “No kidding; believe me, I would like to be anywhere else right now.” Returning fire on three sides was not good. The patrol had driven unto the business end of a capital “U” and were fighting in most directions. “Wait one” meant “I’m too busy to talk right now but I have more to tell you…” Long minutes of silence went by. My heart jumped as the radio keyed again.
“Pono, be advised, we are Oscar Mike. We have successfully broken contact. We are enroute to the objective. No friendly casualties to report.”
“Atlas, this is Pono. Good to hear. Sounds like there is a story there.”
The reply was a relieved laugh, but still in compliance with strict military communications protocol, “Affirmative. Story to follow when we RTB. Atlas out.”
“Oscar Mike” was radio shorthand for “On the Move.” “RTB” meant “return to base’. But the best thing I heard was self-explanatory: “no friendly casualties.”

When I was in high school, I had a chemistry teacher who would incorporate television shows into her classroom plans. In those days, there were only a handful of television channels, and you watched something when it came on, or you missed it until it showed up months later in a rerun. You also missed out on knowing the context of what people were talking about, like how the A-Team busted Murdoch out (“Believe it or not I’m walking on air”), or who shot J.R. (if you know, you know. If you don’t, Google will give you minutes of entertainment). One of the of top shows of the era, and ripe for break room or chemistry class talk, was MacGyver. In it, the title character was always rescuing people or getting out of difficult situations by using basic science knowledge and everyday materials he found in his predicament. My teacher would say, “Who saw MacGyver last night?” Hands would go up and she would call on someone.
“What did he do?” she would ask. The student would answer, “He did this, he did that, he escaped by mixing products from under the sink…” The teacher would then drill down on the pertinent point.
“Ahh,” she would say, “he used such-and-such to create an exothermic reaction. Let’s take such-and-such and mix it with this-and-and-that and see what it does.” And then we were off and running, tricked once again into completing a chemistry lab with smiles on our faces.
In some ways, MacGyver gives a model for the challenges chiefs of staff face when understanding innovation. Innovation comes in immediate and intentional forms, and it can be technical or organisational. It can occur on a short notice time frame or as a result of deliberate planning.
The wild desperation, short notice type of innovation is what most easily comes to mind. It is that sometimes madcap, near-immediate solution to a problem you didn’t know you were going to have. It’s a plot device in shows from cartoons to dramas: a character says, “That’s crazy… but it just might work!” The others then do some elaborate thing, the crisis is resolved, and the show ends ten minutes later. The value of innovative, immediate solutions to problems is evident. They are frequently rewarded in organisations because there is a clear “before and after” of a problem and a solution.
In my recounted story leading off the article, a bullet pierced a compressor tank required to keep tires from going flat when punctured. A Marine realised why the system wouldn’t hold pressure, remembered his field medical training, and created a pressure bandage out of a flattened energy drink can and duct tape. He applied the concept of treating chest wounds with innovative materials, in a new context, and was able to get the vehicle moving, and the rest of the platoon was able to break contact. That is an example of immediate innovation. It’s the more structured form innovation that frequently requires chief of staff involvement.

The realities of innovation

If immediate innovation is a response to an event, then deliberate innovation is a process to create or resolve a future event. In his book, Black Swan: The Impact of the Highly Improbable, Nassim Taleb gives examples. Seemingly happening in a short period of time (to everyone but the planners) are the aeroplane attacks on buildings on September 11th 2001. Airline travel, aeroplane and airport security, and how Americans thought about enemies changed in a morning. In comparison, the smartphone appeared to digitally transform everyday life overnight, yet was based on technologies developed over months and years. Both events represent a seemingly immediate innovation, but are actually forms of structured innovation.
Many people think innovation comes down to “just do something” or “throw something on the wall and see what sticks.” The reality is that almost all innovation comes down to careful preparation in order to take advantage of an opportunity, either created or discovered. Sometimes these preparations are specific, deliberate, and readily applicable: the fictional MacGyver had years of experience as a scientist that he remembered and relied on in order to excitingly end hour-long television episodes. Sometimes these preparations are vague, non-specific, and not intuitively relevant: the real-life Marine who made an aluminum pressure bandage had completed a multi-week course to become a Combat Lifesaver. He understood that a punctured lung and a punctured compression tank had the same loss of pressure challenge. He connected the solution to one as a potential solution to the other. Both of these of types of preparation for innovation must be nurtured and protected by chiefs of staff and other executive leaders. Our friends over at Oxford define innovation as: “a new method, product, idea; the act of innovating.” Well, yes. But what does that mean? Looking at synonyms gives better insight into the current context and use of the term. Some synonyms include: modernisation, addition, alteration, departure, deviation, introduction, modification, newness, permutation, shift, variation, wrinkle, wild idea. Now we are getting to terms we can understand in the organisational context. Most of us in our daily work are familiar with “modernisation”, “alteration”, deviation”, and “modification”. In those terms, innovation doesn’t seem scary but more of something we do regularly as a regular part of doing business. So, if innovation is important, what can chiefs of staff do to get more of it? They need to understand innovation and encourage and protect creative thinking and potential innovators.

Creativity is an asset

Innovation comes in two forms: technological and organisational. Technological innovation is the invention of a new widget to do old tasks better or to complete new tasks. Examples include everything from the blade attached to a box of plastic wrap to the tiny robots and cameras that allow surgeons to work in spaces where their fingers don’t fit. Organisational innovation is the application of human skills to resolve challenges and can be as simple as assigning someone to a new team or as complex as creating a new division. Frequently, chiefs of staff are the only people in an organisation who have insights into both technological and organisational innovation. It is easy to get lured by a technical solution without recognising the inherent human factors involved. Similarly, it is dangerous to throw more people at a problem without giving them the technical resources to complete their tasks.
Regardless of the form of innovation, chiefs of staff must understand that innovation is essentially a structured process of creativity.2 Behaviour scientists Krasner and Ullman in their text Research in Behavior Modification explain three stages of creativity. Preparation is the most important stage but is frequently overlooked. Incubation is the least understood but adds practical value of both considering and discarding options – the eventual product has its roots in a strong incubation. “Incubate” means to hatch or grow; like chicks, ideas need safe, nurturing places to grow. Execution is most familiar of the creative stages; it is, apparently, where something “just happens”. But the visible output of the execution stage is directly invested in the quality of the preparation and incubation stages.
Think about Leonardo DaVinci: he was a gifted painter, architect, and inventor. In his preparation phase for a particular project, he decides whether he wants to paint, or draw, or invent and gets out the appropriate brushes and canvas. In the incubation phase, he thinks about what subject to paint, what emotions to convey, how to capture lighting, and dozens of other details. The execution phase has him mixing colors, blocking shapes, and using all the practical skills of painting. At the end of the process, he decides to name his project “Mona Lisa.” Just as the Mona Lisa didn’t appear as a standalone event of hastily collected strokes, so also must modern innovation go through all three stages of creativity.
It falls to chiefs of staff and other leaders to create environments where people can apply the stages of creativity in order to think about ideas, challenges, and “what if” solutions. Creativity is the core ingredient of innovation; the other important aspect is initiative. Both must be encouraged and protected. Training Magazine explains that people need to know a safe environment exists to use initiative, they need independent latitude to make decisions, and they need to be encouraged and rewarded for being involved.3
“Rewarding for Involvement” is an interesting concept to me. Frequently, organisations only reward the successes. But there is value in the ideas that don’t quite make it to “prime time” in the form of rigorous thinking, trying out ideas without consequences of public failure, and direct applications to the products that do succeed. Perhaps the Mona Lisa is so revered because of the Mona Erins, Mona Simones, or Mona Lauras that we never heard about.

Uncertainty is not the enemy

Management Today, in March of 2004, explained that organizations that excel at innovation have leaders who are “tolerant of uncertainty”.4 It falls to the chief of staff to either help the principal be tolerant of uncertainty or provide protection for an incubator where uncertainty can flourish. Think about the gold rush of 1849 in California. The population and economy boomed so much that California became a US state one year later. Did everybody who went west find gold? Absolutely not. Yet more people made money by the creative production of shovels and specialized tools than “stab-in-the-dirt explorations.”5 Still more people, and companies, made money on all the other things prospectors needed or wanted: hotels, newspapers, ice cream parlors, telegraph outposts, railway companies – all of which created millionaires (in 1855 dollars) and either still remain in business or were bought by companies that are still in business. Samuel Brennan opened the first newspaper in California, Belinda Mulrooney made a fortune selling ice cream, with which she bought hotels that are today owned by the Marriott and Hilton chains, and the Central Pacific Railroad, which was the western half of the first transcontinental railroad in the United States, did business as Southern Pacific Railroad until 1996 and elements of the original company remain today in the cell phone company Sprint. Each of those people and organisations faced uncertainty and pursued innovation anyway.
Chiefs of staff need to encourage and protect today’s equivalent person of a Western Union employee, who in 1852 went into the CEO’s office in New York and said, “Boss, we need to open an office in San Francisco.” Sending a team 3000 miles away, at the current transportation rate of 300 miles a day, with no timely communications back to headquarters, was definitely uncertain. Yet, that team corrected their very own communications challenge and turned it into a profitable enterprise and helped thousands of other people with the same communication challenge. Somebody, perhaps an 1800s version of a chief of staff, made space for an innovative idea by helping the CEO be comfortable with the uncertainty of opening an office on the other side of a not-yet-fully-explored continent.
Innovation doesn’t have to be complicated. The simplified plot structure of a MacGyver television episode provides the model: you have a problem, you look around you to see what you have - technical or organisational, create what do not have, and then you solve the problem. And then you get to call it innovation. It’s the fostering and protecting of the innovators that is the modern-day challenge. A challenge that current chiefs of staff are well-situated to address.
Footnotes
1. Burpo, Jolm. “The Great Captains of Chaos: Developing Adaptive Leaders,” Military Review, Jan/Feb 2006, p. 86.
2. L. Krasner and L.P. Ullman, Research in Behavior Modification: New Developments and Implications. New York: Holt, Rinehart and Winston, Inc., 1965 3. Nelson, Bob. “Engage Employees by Encouraging them to Take Initiative.” 2 Dec 2009, www.Trainingmag.com, accessed 4 Aug 2013.
4. Stern, Stefan. “How to Make Creativity Contagious”, Management Today, Mar 2004, pp. 52-57. 5. Ibid.
Bio
Col. Mike Jernigan
United States Marine, Director of CSA Mentorship Program
Certified Chief of Staff®
Mike has 30 years’ experience as a United States Marine. He has served as interim Chief of Staff for U. S. Forces Japan and as Chief of Staff for Marine Corps Installations East. He currently is the Director of the Mentorship Program with the Chief of Staff Association.
Other highlights from his military career include commanding 1st Combat Engineer Battalion, Combat Logistics Battalion 3, and the Marine Corps Engineer School. He served as a planner at Marine Corps Forces Pacific, the Lead Strategist for U. S. Pacific Command, the Engineer and Explosive Ordnance Disposal Branch Head at Headquarters Marine Corps, and the Director of Logistics and Installations for U. S. Forces Japan.
He holds degrees from Auburn University, the Naval Postgraduate School, and Pakistan’s National Defense University and has military deployments to Cuba, Iraq, Kuwait, Afghanistan, and Pakistan.
Mike is passionate about the value productive Chiefs of Staff add to organisations and recognises to be successful, a Chief of Staff must be an effective arbiter of competing priorities, a trusted agent for leaders of all levels in the organisation, and a practitioner of lateral communication in order to understand its value in keeping organisations operating at peak efficiency.